Italy, a country known for its rich history, world-class art, romantic landscapes, and mouthwatering cuisine, is often associated with iconic destinations like Rome, Venice, and Florence. While these cities undoubtedly offer unforgettable experiences, there’s a wealth of lesser-known, hidden gems waiting to be discovered by discerning travellers seeking a more authentic and intimate Italian escape. From serene villages nestled in rolling hills to stunning coastal hideaways, here are some of Italy’s underrated destinations that promise to leave you spellbound.
1. Matera – The Ancient Cave City of Basilicata
Nestled in the southern region of Basilicata, Matera is one of Italy’s most unique and evocative destinations. Known for its ancient cave dwellings and rock-hewn architecture, Matera is a UNESCO World Heritage site that offers an unparalleled glimpse into the past. Visitors can explore the Sassi di Matera, a labyrinth of stone-carved homes, churches, and winding streets, many of which date back thousands of years. The city’s ancient caves have been transformed into boutique hotels, restaurants, and museums, blending modern comforts with centuries-old traditions.
Why visit? Matera is a destination for history buffs and travellers seeking something out of the ordinary. It’s a place where you can walk in the footsteps of ancient civilizations while indulging in the comfort and elegance of luxury accommodations.
Where to stay: The Palazzo Gattini offers a mix of historic charm and modern luxury, with cave rooms that provide a truly unique experience. Palazzo Gattini
2. Lago di Como – The Secret Villages Beyond Bellagio
While Lake Como is renowned for its glamorous lakeside towns like Bellagio and Como, the region also hides some enchanting lesser-known villages that are just as beautiful, yet far more serene. Varenna, a charming town on the eastern shore of the lake, offers cobbled streets, colourful houses, and beautiful lake views, all without the crowds. Further along the coast, Lenno is home to one of the most magnificent villas on the lake, Villa del Balbianello, which has been the setting for numerous films, including James Bond’s Casino Royale.
Why visit? For those looking to avoid the tourist-heavy crowds while still experiencing the luxury of the Italian lakes, these charming towns offer peace, beauty, and a slower pace of life.
Where to stay: In Varenna, Villa Cipressi offers an intimate, lakeside retreat with lush gardens and panoramic views. Villa Cipressi
3. The Langhe – Piedmont’s Wine & Truffle Wonderland
For wine connoisseurs and culinary enthusiasts, The Langhe region in Piedmont is a hidden gem waiting to be explored. While cities like Turin and Alba are already well-known, the Langhe hills — covered in vineyards and truffle-rich forests — remain one of Italy’s most underrated treasures. Famous for producing some of Italy’s finest wines, including Barolo and Barbaresco, this region also boasts a rich gastronomic tradition. Guests can enjoy private wine tours, truffle hunting, and Michelin-starred dining experiences that highlight the area’s exceptional local produce.
Why visit? If you’re a lover of food, wine, and rustic landscapes, The Langhe offers an immersive Italian experience that is both luxurious and authentically local.
Where to stay: Relais San Maurizio, a stunning 5-star hotel set among the rolling hills of the Langhe, offers luxurious spa services, wine tastings, and fine dining. Relais San Maurizio
4. Puglia – The Underrated Jewel of Southern Italy
While the Amalfi Coast often steals the spotlight, Puglia, located in the heel of Italy’s boot, offers an equally stunning and far more tranquil alternative. This region is renowned for its white-washed towns, charming trulli houses (especially in Alberobello), and crystal-clear waters along the Salento Coast. Lecce, known as the “Florence of the South,” is a Baroque beauty that is often overlooked by international visitors, but its ornate churches, palaces, and vibrant squares make it a must-see. The region is also famous for its olive groves, producing some of the world’s finest olive oil.
Why visit? Puglia offers a quieter, more intimate side of Italy, with a perfect blend of art, history, food, and natural beauty. It’s ideal for those looking to explore authentic, less-touristy Italian life.
Where to stay: For a luxurious experience in Puglia, stay at Masseria Torre Maizza, an elegant 16th-century farmhouse turned hotel, offering spa treatments, gourmet dining, and nearby beaches. Masseria Torre Maizza
5. Ischia – The Tranquil Island Escape
While Capri often dominates discussions about Italian islands, Ischia, located just off the coast of Naples, is an equally captivating and much quieter alternative. Known for its volcanic origins, Ischia boasts lush landscapes, hot springs, and charming seaside villages. The island’s thermal spas have long been a draw for those seeking relaxation and rejuvenation, while its pristine beaches and historic castles offer a beautiful backdrop for a more laid-back experience.
Why visit? Ischia is the ideal destination for those seeking peace and serenity, with the added bonus of luxurious wellness resorts and thermal treatments.
Where to stay: Mezzatorre Hotel & Thermal Spa offers a tranquil escape with stunning sea views, luxurious spa services, and a prime location near the island’s natural hot springs. Mezzatorre Hotel & Thermal Spa
6. Abruzzo – Italy’s Hidden Natural Paradise
For nature lovers seeking an off-the-beaten-path adventure, Abruzzo is one of Italy’s most underappreciated regions. Located between Rome and the Adriatic coast, Abruzzo is home to three national parks and a diverse array of wildlife. From the dramatic Gran Sasso mountains to the rolling hills of the Majella National Park, the region offers a wealth of hiking, cycling, and outdoor activities, all surrounded by stunning natural beauty. The medieval villages and fortified towns, such as Scanno and Pescocostanzo, add to the charm of this rugged region.
Why visit? If you love the outdoors and are looking for a quieter, more authentic Italian experience, Abruzzo’s natural beauty and historic towns provide the perfect escape.
Where to stay: Albergo Diffuso Sotto Le Stelle at I Ciacca offers a unique, charming stay in the heart of the Italian countryside, where guests can experience the warmth of traditional hospitality combined with modern comforts, set in beautifully restored historic buildings that reflect the essence of authentic rural life.
Italy is a country that never stops surprising, and while its famous cities are iconic for a reason, the true magic often lies in its lesser-known corners. Whether you’re exploring the ancient caves of Matera, indulging in fine wine and truffles in Piedmont, or relaxing in the volcanic hot springs of Ischia, these hidden gems offer a more authentic, intimate experience of Italy — one that promises to create memories you’ll cherish for years to come.
If you’re seeking an Italy that’s rich in history, culture, and luxury but without the crowds, these underrated destinations are waiting to be explored. Let us at GrecianLux help you craft your perfect bespoke Italian getaway, where you can truly immerse yourself in the beauty and charm of lesser-known Italy.
